[Established in 1942 by Czech émigrés Zika and Lida Ascher, Asher Ltd. sought to unite the complex worlds of fabrics, art and fashion. Throughout the 1940s they established a working relationship with many of the most prominent artists of the day, including British artists Moore, Hepworth, Sutherland, Nicholson, Piper, as well as international artists to include De Staäl, Calder, Derain, Cocteau and Picasso. The consequence of this relationship was a review of the definitions between art and industry, epitomised by the series of silk squares produced on a limited basis between 1944 and 1953. The Ascher’s limited each artist to design a scarf no larger than 36 x 36 inches (90 centimeters square) and were usually made using serigraphy, a type of screen printing. The initial creations were launched at the Britain Can Make It exhibition at the V&A in London in 1946, the first design exhibition after the end of the war, with the intention of energising post-war fashion with bright colours and bold designs. They became an instant hit, and Lida Ascher popularised Moore’s designs by presenting Three Standing Figures on the BBC in 1947]